Tuesday, July 7, 2009

SciFi Channel Hopes Name will Deliver them from Geekdom

Today will go down in history for NBC Universal’s SciFi Channel…and NO, I'm not talking about the MJ Memorial...but the 16-year-old network is changing its name. Click to find out the new name...



The channel will be changing from “SciFi” to “SyFy”. (Which is pronounced Sigh-Fie)

"We explored them all," Dave Howe, the President of the channel said. "We wanted a word that was uniquely ours, while not straying too far from the sound of 'Sci Fi.'"

Why the name change? The channel is trying to “broaden its audience”, and it feels that the current “SciFi” name is too limiting.

TV historian Tim Brooks, who actually helped launch the channel said, “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.”

Apparently shows like Battlestar Galactica, Stargate Universe, Eureka, and Destination Truth aren’t to blame for that.

And is it just me, or is this new name pretty much exactly the same?

My words are up.

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